ABOUT PROJECT –

The American Express Championship Experience is the largest recreational tent at the US Open, where guests can take part in specialized fan-centric activations while cooling off between golf matches.

For the 2014 US Open, Momentum engineered an integrated user experience focusing on a personalized, fun, and shareable journey. With this mission in mind, we created a custom RFID activity tracking system that integrated with each activation, and multiple virtual photobooths that delivered sharable animated GIFs to each participant.

Photography at the US Open is strictly forbidden, to provide a fun alternative for attendees, we created three customized Photo Op experiences. Guests were able to choose from a variety of custom panoramic backgrounds we created from US Open venues for a personalized photo shoot in front of green screens. Our custom camera system delivered a series of 10 animated images to guest’s profiles for viewing and sharing.

            

CLIENT –
American Express

AGENCY –
Your Majesty Co. / Momentum

ROLE –
Concept, Design, Photography

001_USOPEN_Case-imagery2001_USOPEN_Case-imagery2
1111
004_USOPEN_Case-imagery4004_USOPEN_Case-imagery4
1010
007_USOPEN_Case-imagery18007_USOPEN_Case-imagery18
1212
009_USOPEN_Case-imagery7009_USOPEN_Case-imagery7
010_USOPEN_Case-imagery15010_USOPEN_Case-imagery15
0202
003_USOPEN_Case-imagery16003_USOPEN_Case-imagery16
0606