Taking inspiration from the Duplo blocks itself, a modular theme was designed with bold colorful ribbons that allows LEGO to highlight specific products and news.
Each ribbon tells a 'story' about a specific product line by using the iconic bricks and figures. The smaller colored blocks are direct links to specific products.
The site also contains videos describing how one might build different shapes, scenes or characters and a timeline of Lego DUPLO’s rich forty year history.
The website is responsive and is designed to look equally good on web, tablet and smart phone.