How do you create a unified presence for all NY Times Conferences and INY Times Conferences?
We set the foundation with a content and brand strategy that made the conferences the focus. By unifying all conferences in one place we created a template structure for displaying event information, images and live feeds, sponsor- and ticket information, appealing to both advertisers and users alike.
From there, we moved onto design and development. We introduced a streamlined navigation, set up a newsfeed, and brought existing content into the new format. We built a customized content management system to support regular updates from the New York Times team.