The portfolio of Karoline Engemoen Kristoffersen › Æ

ABOUT PROJECT –

REMA 1000, the largest grocery chain in Norway, was looking for new ways to differentiate their brand in a highly competitive market, and connect more closely with their customers by taking advantage of big data.

I was part of a cross-discipline team that was responsible for insight, idea and concept, design, technical development, branding, employee training, and establishing a future roadmap and strategy for REMA 1000.

Personalization is the driving factor in REMA 1000’s new approach. While other supermarkets cut the price on what they want to sell, this idea cuts the price on what each individual customer wants to buy. Named Æ, which means ‘I’ in Norwegian, REMA 1000’s new app gives the customer a 10% discount on the 10 products they spend the most money on. As REMA 1000’s strategic digital partner, we are proud to be a part of developing Æ into a holistic eco-system.