ABOUT PROJECT –

How do you create a unified presence for all NY Times Conferences and INY Times Conferences?

We set the foundation with a content and brand strategy that made the conferences the focus. By unifying all conferences in one place we created a template structure for displaying event information, images and live feeds, sponsor- and ticket information, appealing to both advertisers and users alike.

From there, we moved onto design and development. We introduced a streamlined navigation, set up a newsfeed, and brought existing content into the new format. We built a customized content management system to support regular updates from the New York Times team.

CLIENT –
New York Times

AGENCY –
Your Majesty

ROLE –
Design & Art Direction

RESULT –

The websites of New York Times Conferences and International New York Times Conferences has become a fluid brand experience. Today, no matter how users come in contact with their conferences, their experience is as consistently enjoyable as the conference itself.