ABOUT PROJECT –

Pale Cloud is a high-end girls fashion brand enjoyed by celebrities & royals.

Pale Clouds commitment to detail, quality and fashion has ensured rapid expansion with their collections hanging next to the most respected designer brands in the finest department stores and boutiques worldwide.

My brief was to design a neat and delicate website that conveys the modern and luxurious feeling of the clothes as well as telling the story of the brand in an inspring manner. 

CLIENT –
Pale Cloud

AGENCY –
Freelance

ROLE –
Design & Art Direction

WEBSITE –
www.pale-cloud.com

INSPIRATION –

While coming up with the designs I created a color palette that was modern and clean but also feminine and light. I chose to focus on the rich quality of the delicate fabrics by using full bleed images and close-up shots.