ABOUT PROJECT –

SATSELIXIA, the largest gym service in the Nordics, partnered with Designit to motivate their members to work out more. The resulting app encourages members to follow friends who also work out at SATSELIXIA, see and join their upcoming training, share their own, and reward each other after completing workouts.

Designit was tasked with defining the future user experience of SATSELIXIA, and user insight identified a huge potential in motivating members through their friends’ activity. In order to validate the concept a number of members and their friends were invited to use a prototype during a pilot of four weeks. The users were essential in usability testing, in-depth interviews and co-creation workshops to further detail the concept. Based on a successful pilot the concept was implemented and launced August 2018.

Members are now able follow friends who work out at SATSELIXIA, see and join their upcoming training, share their own, and reward each other after completing workouts. The app encourages the users to new and different ways of working out. The concept also doubles as a platform where members are inspired by each other and their activity. Members are more open to trying out new things if friends vouch for it.

CLIENT –
SATSELIXIA

AGENCY –
Designit

ROLE –
Concept, Design & Art Direction

WEBSITE –
app link

"I book classes now differently that before – the first thing I do is take a look at my friends’ upcoming classes to maybe join them."

– SATSELIXIA MEMBER

"I’m not always motivated to work out, but when a friend invites me it’s easier to get it done."

– SATSELIXIA MEMBER